Here’s an impactful checklist of 13 tried-and-true tactics to revolutionize your cold sales emails from Ralph Barsi, Senior Director of Global Sales Development at ServiceNow.
Get ready to captivate your prospects.
Write short sentences. Each word must earn its right in the e-mail.
Say what you need to say in five sentences or less.
Include at least one question mark to evoke a response. Otherwise, your e-mail is simply information for the reader.
The subject line should tell the reader what the e-mail is about.
Postscripts are powerful when properly used.
USING ALL CAPS MAKES READERS THINK YOU'RE YELLING AT THEM.
Using only lowercase and shorthand cuz u like 2 makes readers think you're 12.
Before sending, read e-mails aloud to gauge how conversational they are and how much they represent your voice, tone, and intent.
Most people read e-mails on their mobile phones. If they scroll at all, they risk losing their attention (and response). Mind the aesthetics of your e-mails.
Use yes-no questions sparingly. Ask open-ended questions.
Use proper grammar. Not "we should of" but "we should have." Not "your going to like it" but "you're going to like it." Not "one for Deb and I" but "one for Deb and me."
Instead of asking for a 15- or 30-minute call, ask if it's easier to talk on Wednesday morning or Thursday afternoon for just 5 minutes.
Smile when you write. It will come through.