The List App Review: Why BJ Novak's App Rocks by Lewis Lin

In list format, here's why li.st rocks.

--

Here's why people like it

  1. Easy to read. Lists are super scannable. Especially on a mobile device, on the go.
  2. Easy to write. Lists are fast and easy to generate. They're short.
  3. The community. If you've been on Facebook, LinkedIn, Twitter, or Quora, you know what I mean
  4. BJ NovakHe posts a lot.
  5. Tweetstorm-esque. Not as awkward to use as the Twitter (hack) version.
  6. Addicting. The Travel Channel in the late 90s discovered a trend that every single publisher has copied in the last 20 years. Audiences love lists and rankings. And the numbers (below) back it up: 45% of content with 20k social shares revolved around a comparison or ranking. Look no further than Buzzfeed, and you'll find that lists are super addicting. Examples include top 10 European beaches, top 10 U.S. colleges, and the 5 Best Seattle Restaurants 2016.

 

Here's what they use it for

  • Share opinions.
  • Share favorite things.
  • Share things they hate.
  • Share general purpose information. It's easier including party / event notifications, for sale items.
  • Share stories. Below is a great example. It's like Snapchat Stories but in a different format.

Will people keep using it

  • Yes
  • Absolutely
  • For Sure

Final Thoughts (not in list form)

The list revolution is on. It's similar to when Twitter introduced 140 character messages, Instagram introduced filters, or Vine revealed 30 second videos.

By adding constraints to communication (aka list format), it will ironically increase creativity for the medium.

And just like Twitter, Instagram and Vine -- this is perhaps the first time the "list medium" is wrapped up with a social network.

Hundreds of people at Medium, Facebook, and Google are kicking themselves right now for not developing their own li.st competitor.

Well done, li.st team.

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PS Find me on li.st @lewislin

PPS Photo credit: TechCrunch, Fractl, Hobvias Sudoneighm

Why Secret App Failed in 2015, and Why Anonymous Social Network Sites Will Come Back in 2017 by Lewis Lin

Why Anonymous Social Network Sites Will Come Back in 2017

I don't believe there's a lack of utility with anonymous networks. Anonymous can be useful. A few examples:

  • Anonymous questions and answers on Quora
  • Anonymous Twitter accounts, like FakeSteveJobs on Twitter (before Dan Lyons' revealed himself)
  • Reddit

As a new Reddit user, I've discovered how powerful the Reddit community is, and most of its users are anonymous. Its users are brave and courageous; arguably, I don't believe your average Reddit user would be as outspoken without anonymous protection.

Why Secret App Failed in 2015

My conclusion on why Secret failed: poor competitive strategy. And here's why:

  • YikYak dominated location-based, anonymous discussion at schools, so Secret could not occupy that space.
  • If Secret was competing in anonymous discussion in general (non-location based), it could not overcome Reddit's strong user base and community.

I'm not sure if Secret could have done something different with its assets, but competing head-on with YikYak and Reddit was a losing proposition.

Deflect Salary Questions From a Recruiter Like an Expert by Lewis Lin

NegotiationCourage.jpg

SEE ALSO: 60+ Brilliant Salary Negotiation Scripts

One of the pinnacle rules of negotiation is to not to give a number first. In salary negotiations, revealing your current or expected salary can be detrimental to your success. If you reveal a number too high, the company might screen you out. If you reveal a number too low, they might try to get you for less money than you're worth. Avoid both of these scenarios by avoiding talk about salary until you receive an offer. If the recruiter explicitly asks for this information however, use these phrases to deflect the dreaded salary questions.

The phrases will work for both phone and email.

4 APPROACHES TO DEFELCTING SALARY QUESTIONS

The Very Nice Approach

"Why don't we first complete the interview process? If there's a good fit on both sides, I'm sure we can figure out a compensation package that works for both of us."

The Practical Approach (Alternate 1)

"It's too early to talk about compensation, especially since you don't know the value I can bring to your company. Let's do the interview first, and we can talk about compensation later.

The Sensitive Financial Information Approach (Alternate 2)


"I am uncomfortable sharing my current salary. I do not disclose my personal financial situation to others. I keep that information private."

The Corporate Confidential Approach (Alternate 3)
"I signed an NDA with my current employer to not divulge corporate information to others. If you signed a NDA, you wouldn't divulge confidential information to others would you?"

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BONUS INFORMATION: WHAT TO DO IF THE RECRUITER PERSISTS

Some recruiters will persist in asking for your current salary. Some can't help but to ask again; others feel offended when you decline to share. They might say something to the effect of, "I've talked to four candidates today, and all of them have divulged their current salary info."

Resist the pressure. Stand your ground and repeat your earlier explanation in a matter-of-fact, without emotion or any other language that might offend the asking party.

SEE ALSO: 60+ Brilliant Salary Negotiation Scripts

Photo credit to Hector Alejandro

Book Publishing: How It's Been Impacted by the Digital Age by Lewis Lin

A reader asked me, what's been the biggest shift in publishing since the digital age began? Now that I've published eight books, publishing is a topic I definitely have my two cents on. So here we go:

Publishing in the Digital Age: The Top 7 Impacts

  1. Self-publishing. Createspace has made it super easy for new authors to write a print book.
  2. Distribution. Authors no longer have to beg Barnes and Noble to carry their books.
  3. Editing. The digital age has placed a premium on timely information, and editing is often sacrificed to publish books quickly.
  4. Niche content. Thanks to changes in 1 and 2, the number of niche titles has flourished.
  5. Author marketing. Partly due to self-publishing and partly due to social media, the burden and efficacy of marketing now falls more on the author than the publisher. Authors can engage readers through social media, email marketing, and upcoming tools like Evan Jacobs's Authorgraph.com. Bonus points if the author is a social media celebrity like Kim Kardashian.
  6. eBooks. Popularity of eBooks has absolutely changed the game. From a readers' perspective, the benefits of eBooks include: lower price point, instant delivery, and easy portability. For a vacation, it's a lot easier to carry 40 books on a Amazon Kindle than it is in paper form.

Photo credit: Brenda Starr

How to Negotiate a Verbal Offer by Lewis Lin

You should always try to negotiate offers, but never negotiate a verbal offer.

If you do get a verbal offer, your next step is to get the offer in writing. Why? Two reasons:

  1. Verbal offers are not documented, so it’s more likely the recruiter can play a “he said, she said” game and claim that they never made an official offer. If there’s no official offer, then why are you negotiating?
  2. Verbal offers usually do not have an expiration date. Without an expiration date, you’ll be more vulnerable and less effective negotiating, fearing that the other party can withdraw the offer with an errant negotiation ask or clarification question.

So get that offer in writing. And from there, you can negotiate your written offer using these 30+ negotiation email templates.

Photo credit: Joe Hall

What Hiring Managers Look for in Product Managers by Lewis Lin

Photo credit: Wikimedia Commons

Photo credit: Wikimedia Commons

As a hiring manager, I'm looking for top candidates that have grit.

Whatever classes they may take, as long as the candidate can demonstrate exceptional grit, I'd gladly have them on my team.

I often deduce one's grit through an interview. However, sometimes I only have the luxury of just looking at their resume. While not perfect, a high GPA can reflect one's desire to excel, which usually requires grit. Other measures that indicate grit (once again possibly imperfect) can include the school they went to, the employers they worked for, and the majors they choose.

How to Prepare for the Amazon Vendor Manager Interview by Lewis Lin

Photo credit: China Business News

Photo credit: China Business News

The Impact Interview blog did a good job showcasing the 9 different types of Amazon vendor manager interview questions to expect.

To prepare for the Amazon vendor manager interview, make sure you go through the vendor manager interview questions featured in my new book, Case Interview Questions for Tech.

Best of luck with your Amazon vendor manager interviews!

2017 Product Manager Interview Challenge by Lewis Lin

product-manager-interview-challenge

Happy New Year! To help you achieve your dream product manager (PM) job, I'm kicking off the 2017 PM Interview Challenge! Read on for more details; hope to see you on our leader board!

Background

I've been coaching PM candidates for almost 10 years now, and there's a high correlation between the number of practice interviews and successful outcomes. There's no better example than one courageous client who completed a whopping 102 practice interviews during the fall of 2016; it shouldn't be a surprise that he snagged a Google PM job offer!

Here's How to Compete in the Challenge

Schedule mock interviews via my product manager interview practice group. When you complete one of the milestones below, email me at lewis@impactinterview.com: 

  • Bronze: 25+ mock interviews completed
  • Silver: 50+ mock interviews completed
  • Gold: 75+ mock interviews completed
  • Platinum: 100+ mock interviews completed

Indicate the number of mock interviews you've completed in your email, and I'll add you to the leader board below. And remember, this is for your benefit, so no cheating!

Product Manager Interview Leader board for 2017

Platinum

None

Gold

None

Silver

None

Bronze

Aadi Deshmukh: 28

Dorothy Barger: 26

Anthony Basler: 25

Siddharth Kapur: 25

Klara Liu: 25

Almost there

Avni Khanna: 21

Ahana Chaudry: 19

Sana Dutta: 12

Fiona Hodges: 7

Prateek Mittal: 6

Theo Huang: 5

Mira Gupta: 3

How Many People Should Interview a Candidate? by Lewis Lin

Photo credit: Government.ru

Photo credit: Government.ru

As a hiring manager, you may be wary about hiring a new candidate. Here are the concerns that may run through your head:

  • Is the candidate a strong performer?
  • Will they hit the ground running?
  • Will they fit with our corporate culture?

As a result of these concerns, many companies have resorted to subjecting candidates to an endless number of interviews.

Google has been one of the most notorious. They were known for subjecting a single candidate to up to 25 interviews.

Interviewing a single candidate 25 times is an inefficient process for everyone involved. Also, it can lead to candidate dissatisfaction, hurting the company’s employer brand.

Thanks to new research from Googlethey’ve found the ideal number of times to interview a candidate: four:

Rule of Four: four interviews was enough to predict whether or not we should hire someone with 86 percent confidence. Each additional int would only increase confidence by 1 percent.

By doing so, Google was able to reduce their time to hire from 135 days in the past to 47 days.

ROI of Video Interviews by Lewis Lin

video-interview-roi.jpg

Video interviewing is becoming the tool for corporate and academic recruiters to connect with the best applicants for their organizations. Among the many benefits, a few of the most pressing pain points that video interviews solve include:

  • Reducing time spent on scheduling interviews.
  • Increase time spent with the right candidates.
  • Minimize logistical stress for the recruiting team such as traveling and booking meeting rooms.
  • Money spent on entire process such as booking candidate travel, employees’ time.

To address the tangible benefits of video interviews, we decided to figure out a clear number that would help quantify how much people are saving using recorded responses. So, we asked ourselves “Is there a way to get a clear picture of the ROI for using recorded video-interviewing solutions?”

To identify just how much time and energy is spent on the hiring process, as well as the savings these organizations made in switching to video, we compared traditional and video-interview applications cost in a ROI analysis.

As it turns out, most organizations save over $72,000 per year using video recorded responses. To get a better picture of how we came to that number, we used the following information:

  • The average hiring manager salary, as published by The Bureau of Labor and Statistics (1)
  • 500 applicants per year (many universities and corporations have many more)
  • 30 minute phone screening per applicant that gets an interview
  • Total time spent emailing applicant at 6 minutes
  • Number of people involved in screening process from recruiting side (3)
  • Additional time spent when scheduling in different time zones (33%)
  • Additional 15 minutes overage time (pre and post meeting handoffs, interruption)

Apart from the cost and time savings, on-demand video responses are allowing recruitment teams to share and review video responses on their own time — increasing the quality of new hires to their new role.

1: http://www.bls.gov/ooh/management/human-resources-managers.htm

Photo Credit: Miran Rijavec

The 5 Steps to Finding Top Hires by Lewis Lin

Video-Interview-ROI.jpg

Do you have a dedicated hiring team evaluating tens or hundreds of applicants a month? In 2016, there is a better way of dealing with the demand on hiring managers and admissions teams to evaluate more applicants effectively.

Many organizations are moving to video recorded solutions. They provide the tools necessary to keep up with demand and reach as wide an audience as possible while giving every candidate their own interview.

Here are our 5 steps to better hiring

  1. Create application questionnaire online and fill out questions for candidates to answer.
  2. Candidates receive and submit responses. Either through email, or built into your application, send every candidate a questionnaire automatically.
  3. Hiring team evaluates, takes notes, and shares the best submissions. With built-in tools other team members can review without having to schedule at the same time as everyone else.
  4. Contact best candidates. Information on every candidate, including LinkedIn account and email are provided directly through our system.
  5. Follow up with top interviewees & make hiring decision. Meet the top candidates in person and finalize your hiring decision.

We decided to compare phone screening with video on-demand reviews, below is a breakdown of the differences:

Advantages: Video Recorded Interviewing

+ Reviewable on-demand
+ No scheduling conflicts
+ Access from anywhere
+ You set the time limits
+ Avg. 4–8 minute review
+ Share with recruiting team

Advantages: Phone Screens

- Non-reviewable
- Scheduling conflicts
- Calls from office (can be offsite)
- Long duration (average 30 minute call)
- No sharing capability

How to Post Jobs for Free: Indeed, AngelList, Flexjobs (Updated for 2017) by Lewis Lin

Indeed.com

This one surprises even the most experienced of recruiters. That’s right: one of the most highly trafficked websites for job seekers has free job postings.

To start posting, just start here: http://www.indeed.com/hire

AngelList Jobs
 

Angel List is a new kid on the block. Look past it’s startup and angel community roots. It’s got a robust network of talented candidates.

Start here to post on Angel List: https://angel.co/recruiting

Flex Jobs

Looking to tap into a large community of folks ready and willing to telecommute to their jobs? Flex Jobs is a fantastic resource.

Post for free here: here: https://www.flexjobs.com/Members/Employers/Register.aspx

How to Opt Out of Evernote's New AI Privacy Policy, With Pictures by Lewis Lin

Below, we walk through how to opt out of Evernote's new change to its privacy policy, allowing machine learning and artificial intelligence to read your Evernote files.

Steps to Opt-Out of Evernote's New AI Privacy Policy

  1. Login to your Evernote account.
  2. Select your "account settings" icon in the lower left hand corner.
  3. Click on "Personal Settings" and then uncheck the "Allow Evernote to use my data to improve my experience."

You're all done!

Scroll down to see pictures for the steps I described above.

SEE ALSO: Evernote's Key Executive Team

Step 1. Login to your Evernote account.

evernote-step0.png

Step 2. Select your "account settings" icon in the lower left hand corner.

evernote-optout-step1.png

Step 3. Click on "Personal Settings" and then uncheck the "Allow Evernote to use my data to improve my experience."

evernote-optout-step2.png

The 20 Best Websites to Post Jobs For Free by Lewis Lin

Here’s our secret list of 20 free job boards

There’s nothing more frustrating than having trouble filling a candidate pipeline. With this list, your friends will come to you for leads and referrals. For each site we determined what’s free, what’s not, and our final verdict. Rely on LinkedIn InMails no more!

Indeed.com

What’s Free: Job postings are free, if you don’t ‘sponsor’ them with ads.

What’s Not: Sponsored ads are charged per click ($0.25 — $1.50). Also has $1.00 charge per contact when you message a candidate through Indeed.

Verdict: It is recommended to sponsor a listing with at least $5/day for jobs with high volume; however, as long as you don’t pay for ads or start resume hunting, Indeed is 100% free.

ZipRecruiter

What’s Free: First three job postings during the 4 day trial, but you must enter in your credit card information.

What’s Not: If you have not deactivated your job postings before the end of your trial, you will be subscribed to the $249/month Starter plan (3 active listings).

Verdict: ZipRecruiter does connect you to hundreds of job boards, but be sure to cancel your subscription or you may wake up with a dent in your wallet.

Workable

What’s Free: 15 day trial to post one job listing on top job boards.

What’s Not: At the end of the trial, you will be given the option to continue with a paid service of $39/month (1 active listing).

Verdict: You can only post one job but the service is simple, fast, and easy with no hidden costs or fees.

WiseStep

What’s Free: Job listings and direct advertisement of open positions to known email addresses and social media accounts.

What’s Not: Limit of 200 job advertisements per day can be expanded to 5000 candidates with $79/month Growth option.

Verdict: Useful for recruiting professionals who have built a vast network of referrals and job candidates.

JobSpider

What’s Free: Job postings and resume views for employers.

What’s Not: Batch and bulk import of job listings do have a charge determined on a case-by-case basis.

Verdict: Site revenue is generated through advertising so there are no fees whatsoever. The job requirements can also be filled out on one page with as many details as you need.

Jobvertise

What’s Free: 10 resume views and unlimited job listings.

What’s Not: Resume contact information, and sharing of logins can only be accessed through the $89/month Pro Plan.

Verdict: Great site for free job postings, with limited candidate searches.

TheLadders

What’s Free: Free job postings for validated employers.

What’s Not: Requires posters to have a registered domain for at least 6 months and also meet SEO requirements.

Verdict: New employers may not be able to register, but established businesses can benefit from this site. Also provides $1500/year RecruiterSuite package that includes job sourcing from assigned Talent Specialists.

ActiveHire

What’s Free: Up to five active job postings.

What’s Not: Resume views are not allowed with the free option. Platinum package provides unlimited job postings and 2,500 resumes views.

Verdict: Limited job postings without access to a resume database.

SmartRecruiters

What’s Free: Postings to multiple free job boards.

What’s Not: ‘Advertised’ packages to premium job sites like LinkedIn or Monster.com. Team/Corporate plans at $3500/year offers a personal career page, analytics, and staffing agency management.

Verdict: Jobs can be picked up by multiple job search aggregators, but avoid upgrades or advertising.

Other Free Job Board Sites

Post Job Free (Free)

Free job listings that only requires email confirmation. Can also view resume contact information with premium subscription.

Need Job Soon (Free)

Free job board that allows jobseekers to contact employers without registration. Requires maximum of 48 hours for listings to get approved.

Craigslist (Free, By Region)

Provides free job postings to some regions in the United States. As of December 2015, Craigslist charges for job ads in these cities/areas.

Trovit (Free)

Online classified ads site for real estate and vehicles that also lets you post job listings for free.

Oodle.com (Free)

Online classifieds section provides job listings for free, but also requires Facebook login information to post.

Jobbossit (Trial)

6 day free trial for unlimited job postings and resume views. Can purchase access to resume database and job postings separately.

JobShouts (Trial)

30 day free trial to list one job posting. Purchased job postings are listed for 30 days and can be used within a certain time period.

Employment Crossing (Trial)

3 day free trial for unlimited job postings and resume views, after providing credit card information.

Social Media (Twitter, Facebook)

Personal contacts can provide you with quality applicants and referrals.

University/Alumni Job Networks

Support your local university and/or alma mater by posting jobs on recent graduate career pages.


Are there any free job boards that we missed or you'd like to add? Tell us in the comments!

Salary Negotiation Tips: 3 Mistakes to Avoid by Lewis Lin

Source: Flickr

Source: Flickr

SEE ALSO: 60+ Brilliant Salary Negotiation Scripts

When I think about the underhanded negotiation tactics that others have used on me over the years, three categories come to mind:

Guilt

Example
"You want to pay $1 for this t-shirt?!? You are a rich Google employee. I work hard. You insult me."

Why does guilt work
Exploits a person's ego. 

In this example, the buyer sees himself as a fair, generous person that doesn't insult others.

What usually happens
"Ok, how about $10 for the shirt?"

The buyer could have bought the shirt for $1.50 from another seller. However, they rationalize the $10 purchase by saying the same shirt would have cost $45 in a Manhattan boutique.
 
How to counter
Don't take it personally. Be assertive instead. E.g. "I understand you worked hard to sell this shirt. However, I could buy this shirt from a different vendor for $1.50." You are no longer insulting the vendor. You are now explaining to him that you would do what any other rational person would do.

Scarcity

Example
"If you don't accept this offer in the next 24 hours, I'll cancel it."

Why does it work
Loss aversion. 

We get upset for days (sometimes years) when we miss an opportunity.

What usually happens
"Ok, I'll take it."

How to counter
If the proposer has a mutually interchangeable option, then their threat is credible. However, this is not as likely as it seems. For 99.9% of all negotiations, plan B is rarely as good as plan A.

So the response here should be, "I understand you want to move quickly. However, this is a decision that I'm not taking lightly. I'd like to have 5 business days to evaluate your offer before giving you my final decision."

Lying

Example
"How do I know you're a cop?"
"The Constitution says all cops have to admit whether or not they're a cop when asked. So ask me."
"Are you a cop?"
"No."
"Ok, here's your dope."
"I'm arresting you. I'm with the Albuquerque police."
(dialogue paraphrased by Breaking Bad, the TV show)

Why does it work
Overconfidence bias. 

We feel strongly about our abilities (in this case, intellect) that we conclude that this must be true, even though we're not an expert in Constitutional law.

Ideal response
Do your homework before you go with your gut.

SEE ALSO: 60+ Brilliant Salary Negotiation Scripts

Famous Negotiation Example from Silicon Valley by Lewis Lin

Photo credit: Fumi Yamazaki

Photo credit: Fumi Yamazaki

One of the most famous negotiation examples in Silicon Valley will absolutely blow your mind:

Evan Williams' buyback from Odeo's investors allowed him to own more of Twitter.

The clever part of the negotiation: how he positioned Twitter's potential (see bold).

Then, one day in September 2006, Odeo's CEO Evan Williams wrote a letter to Odeo's investors. In it, Williams told them that the company was going nowhere, that he felt bad about that, and that he would like to buy back their shares so they wouldn't take a loss.

In his letter to Odeo's investors, Williams wrote this about Twitter:

By the way, Twitter (Twitter), which you may have read about, is one of the pieces of value that I see in Odeo, but it's much too early to tell what's there. Almost two months after launch, Twitter has less than 5,000 registered users. I will continue to invest in Twitter, but it's hard to say it justifies the venture investment Odeo certainly holds -- especially since that investment was for a different market altogether.

Evan proposed buying back Odeo investors' stock, and, eventually, the investors agreed to the buyback. So Evan bought the company – and Twitter. The amount he paid has never been reported. Multiple investors, who had combined to put $5 million into Odeo, say Evan made them whole.

Five years later, assets of the company the original Odeo investors sold for approximately $5 million are now worth at least 1000X more: $5 billion.

Source: The Real History Of Twitter

PM Practice Interview Community: Our Wins by Lewis Lin

Our PM interview practice community has grown to nearly 1,000 members, and we're getting a lot of good wins including Google and Uber. If you're interviewing coveted PM interview roles, find PM interview practice partners and join the community today!

Uber PM Job Offer

This community and @lewislin is the best. just heard back from Uber, it's a yes! I had interviewed there twice before over the years, but it wasn't until I encountered Lewis, his materials, and this community that I was finally able to crack it.

Google APM Job Offer

Hey everyone! Just wanted to take a moment to thank you all for the practice sessions! I heard back from Google yesterday and got the APM position I wanted this group was extremely helpful to me! Thanks @lewislin for setting this up!

 

 

 

Customer Journey Map: The 5Es Framework by Lewis Lin

What is a customer journey map?

A customer journey map reveals the step-by-step process of a customer's experience. It helps designers, product managers, and engineers to understand how customers interact with your product and uncover opportunities for improvement.

Do you have any customer journey examples?

Here are some of my favorite customer journey map examples:

What customer journey map template do you recommend?

My favorite customer journey map framework is the 5Es framework.

What is the 5Es framework?

The 5Es is an acronym and checklist to help brainstorm different stages of the customer experience. The 5Es helps you build a customer journey map quickly and easily.

Here are the 5Es:

  • Entice. What event triggers a user to enter into the UX funnel?
  • Enter. What are the first few steps in the UX funnel?
  • Engage. What task(s) is the user trying to accomplish?
  • Exit. How does the user complete the task?
  • Extend. What follow-up actions occur after the user completes the task?

A customer journey map can help you uncover product improvement opportunities.

Do you have an example of applying the 5E framework?

Here's a customer journey map example, based on the 5Es framework. For more examples, refer to my book, PM Interview Questions.

Does my customer journey map need to be elaborate?

Make the customer journey map as elaborate as it needs to be, no more. 

A good customer journey map is less about whether it's aesthetically pleasing and more about whether it helps you:

  1. Empathize with the customer
  2. Discover product improvement opportunities

Furthermore, if you are drawing out a customer journey map at product manager job interview, keep your time constraints in mind. The customer journey map should only be one part of your overall product design answer.