I'm excited to announce a brand new marketing interview cheat sheet. It's based on my #1 selling marketing interview prep book on Amazon.com: The Marketing Interview (previous titled as Rise Above the Noise).
The cheat sheet covers indispensable frameworks for the most popular marketing case questions including:
- Marketing plans
- Go-to-market strategy
- ROI calculations
- Advertising critiques
- Dealing with PR disasters
It's ideal for both traditional CPG / brand management roles (think: Starbucks ☕, General Mills 🥐, Hershey 🍬) as well as tech marketing interviews (think: Google, Amazon, Facebook). It's also appropriate for general and product management candidates, who often get blind-sided with go-to-market questions.
Why Marketing Case Interview Prep Should Not Be Overlooked
Surprisingly, many candidates overlook marketing case interview prep. They assume that marketing interviews will not have case questions.
That's a dangerous assumption.
Product management candidates make a similar mistake: assuming that marketing questions will not appear during the PM interview.
Over the last year, many Google PM candidates have howled how interviewers have "invented a new question type." That supposedly new question type is nothing more than a go-to-market case interview question, covered in The Marketing Interview.
How to Download the Marketing Interview Cheat Sheet
If I had a CPG or tech marketing interview, and I could only bring one cheat sheet...this one would be it.
Print out the high-resolution version of this cheat sheet, available in both JPG and PDF.
Lewis C. Lin
PS Good luck to those heading out to the Prospanica and National Black MBA conferences for CPG & marketing interviews in September!