Welcome to the latest edition of my offbeat career newsletter!
Graduation Day is just around the corner for millions of folks around the world. I've carefully picked 9 AMAZING product management, marketing and negotiation articles below, focused on those who are about to enter or reenter the workforce.
I'm also excited to announce the release of three new interview prep courses, now available on Interview Steps:
Lewis C. Lin
PS If you're in SEATTLE, I'd love to meet you in person! You can find me on May 28th, speaking about how YOU can be a great product manager. There will beFREE food and drinks. Spots are LIMITED, so sign up now. Thanks TUNE for hosting, and yes, they're hiring!
THREE PRODUCT MANAGEMENT ARTICLES WORTH READING
Hiring Your First Product Manager
Are you angling to be the first product manager hire at a startup? Understand what CEOs are looking for in their first product manager hire.
What Really Matters: Focusing on Top Tasks
If the key to stellar product design is process, then read this thoughtful article from Gerry McGovern on how to apply his innovative process to prioritizing product backlogs.
Product Management Trends 2015
Based on a survey of 100+ product managers, this PDF offers insights on the day-in-the-life and top challenges for PMs in 2015.
THREE MARKETING ARTICLES WORTH READING
The Many Ways of Growing Coffee
Launching a new product? Kellogg professor, Eric Anderson, offers a handy three question checklist AND a brilliant analysis on how Keurig used its marketing prowess to increase the price of coffee makers from $35 to $90.
Inside the Advertising Industry: A Reading List
Looking for some good marketing reads this Memorial Day weekend? Longreads recommends their six favorite long form articles on the advertising industry ranging from the creepiness of the Burger King king to Feminist Super Bowl Ads to an examination of Gap's "Dress Normal" ad.
Build Your Email List
Looking to improve your email marketing skills? Campaign Monitor offers an excellent 6 chapter guide filled with tips and tactical best practices.
A NEGOTIATION ARTICLE WORTH READING
Negotiating Salary at a Startup Versus a Corporation
Startup pay packages might not be great, but if you get creative, it might pay off.
Photo credit: HelpsGood