In this latest edition of our newsletter, you’ll find ten articles you wouldn't want to miss, picked from the best reads on marketing and product management.
And if you want to catch me in person, chatting about my recent books, scroll down for information about my upcoming speaking events.
Have a happy Monday and may you Rise Above the Noise,
Lewis C. Lin
FIVE PRODUCT MANAGEMENT ARTICLES WORTH READING
4 Things We Learned From This Rare Interview With Apple Design God Jonathan Ive
We find out what Ive really thinks about copycat products and the one thing you need to do to innovate great products.
Google Just Turned Gmail Into Pinterest
Story of how Google’s talented designers turned unlovable spam into a visually engaging display.
View one talented designer’s perspective on how he would redesign the Internet Movie Database.
The Fifth Protocol
I found this to be the most compelling vision to date on how Bitcoin technology can be applied. And it has nothing to do with buying illicit material.
Can You See the Opportunity Right in Front of You?
Do you struggle with product innovation -- either on the job or at the interview? Your solution might be closer than you think.
FIVE MARKETING ARTICLES WORTH READING
The Best PR Advice You’ve Never Heard
Caryn Mooney, head of technology communication for Facebook and co-founder of OutCast PR, reveals her "RIBS" PR communication framework that will get journalists excited about giving your company free press.
How to Optimize Your Email Campaigns
This article provides a helpful six step checklist for optimizing your email campaigns.
What It's Really Like To Name Products For A Living
How does a marketer come up with a catchy product or company name like Google, Swiffer, or Kindle? Professional namer, Nancy Friedman, offers more than ten tips on how to pick a name like the pros.
In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles
Attribution modeling: do you think search advertising is unfairly taking credit for sales conversions? Bizible’s research on 480,000 sales leads will surprise you.
Poland Tourism Advertisement
Advertising Hall of Shame: did Poland’s tourism board create a compelling value proposition with this campaign?
UPCOMING SPEAKING EVENTS FOR LEWIS C. LIN
April 14, 2014 @ Berkeley, CA
Product Management – How to Conquer the Interview, Haas School of Business at University of California Berkeley
April 15, 2014 @ Palo Alto, CA
How to Get a Product Manager Job, Featuring Lewis C. Lin, Bestselling Author of Decode and Conquer , Stanford University
April 21, 2014 @ Seattle, WA
An Evening with Lewis C. Lin, Author of Rise Above the Noise at Foster School of Business at University of Washington. Registration link: http://bit.ly/1hi6RP7
April 24, 2014 @ Online
Careers in Product Management, hosted by Evisors.com. Registration link:http://bit.ly/1oTIcW9
May 16, 2014 @ Online
How to Get Hired as a Product Manager, hosted by collegefeed. Registration link:http://www.collegefeed.com/networking
Photo credit: David Ohmer