Metric Interview Question 10: How do you use these 3 metrics to find the “best” campaign? / by Kaitlin Hung

metric 1: pay per click (how much advertisers make per user click)

metric 2: click through rate (rate at which ppl actually click on an ad after seeing it)

metric 3: total number of ad views

As a PM, you have a huge library of ad campaigns for various audiences and you have access to the above 3 metrics. How do you use these 3 metrics to find the “best” campaign?

Submit your answers in the comments and receive feedback.