Here's a salary negotiation script to negotiate for more stock options.
Dear Mr. Recruiter,
Thank you again for offering me the Marketing Manager position. I’m very excited to join the team and start contributing to the company.
Before I can accept however, I would like to discuss the terms of the compensation. The benefits package includes a stock option plan that I am very interested in. I believe in the potential of the company and would like to invest in it. Because the total compensation is not as attractive as other offers, I was hoping we could discuss changing some of the terms of the stock option plan. Your current offer includes .75% equity. I’d like to propose an increase from .75% to 1.25%
I believe that this change will make your offer more competitive. I’m confident that we can come to a mutual agreement.