Getting a BOOST. Plus 15 Articles You Must Read. / by Lewis Lin

Hi there,

In this newsletter, I've included my ten favorite reads for product management and marketing. And today's newsletter has a special bonus: FIVE NEGOTIATION ARTICLES WORTH READING.

I've included the new section to celebrate a new business I've launched: salaryBOOST

salaryBOOST is a salary negotiation service. We'll get you more money. It's simple and easy.

We're confident that you'll get your money's worth (literally) that we've backed it with a risk-free guarantee.

Check out our website and sign up for our FREE one-page salary negotiation cheat sheet.

It's never to late to have a BOOST,

Lewis C. Lin

PS Thanks to those of you who came out to see me during my Bay Area book tour earlier this week. I was absolutely stunned by the turnout. We had some crazy fast learners and some incredible out-of-the-box thinkers.

PPS A special shout-out to Christine Ko, salaryBOOST's general manager extraordinaire, for all her amazing work launching salaryBOOST.

Fun Friday: Things We Hate About Email 
Good product management starts with understanding customer problems in detail. This blog post exemplifies the depth necessary.

The design decisions behind the tech industry’s beloved anonymous Secret app 
Purple ghost, red owl, fade into blur -- Secret's head designer explains these "non-design" decisions in Silicon Valley's hottest app.

How Xiaomi Beats Apple at Product Launches 
Does Apple have the ultimate innovation playbook? These two authors explain why Apple's way might not always work.

The Guide to Wireframing 
An incredible 110+ page guide how-to-guide to wireframing. And yes, it's free.

The Anatomy Of A Winning Product Critique 
Need to critique a product? Julie Zhuo of Facebook offers 14 questions you need to ask.

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects 
Coca-Cola reinforces a key corporate value with a clever packaging innovation.

Cannes Lions Recap: See All the 2014 Grand Prix Winners 
Whether it's for your next marketing campaign or job interview, get inspiration from the top TV ad winners at Cannes.

Kids Point to British Airways Flights as They Pass Overhead on Magical U.K. Billboards 
This interactive billboard reacts when planes fly above.

Netflix Looking To Pursue More Native Advertising 
See how Netflix partnered with the New York Times on native advertising, the new marketing trend in 2014.

Social Media Fail to Live Up to Early Marketing Hype 
Only 5% consumers report that social media "has a great deal of influence" on purchases. This article discusses what's next for social media marketers.

Level II Negotiations: Helping the Other Side Meet Its ”Behind the Table” Challenges 
Have a negotiation that's stalling? Your counterpart might have trouble getting buy-in for the agreement.This article discusses how to solve this.

How A Warm Drink And A Hard Chair Can Improve Negotiating 
Scientific studies show how negotiators improved outcomes with the use of these seemingly inconsequential props.

Even Small Negotiations Require Preparation and Creativity 
Force yourself to come up with seven or eight different negotiation proposals. Unrealistic ones are okay too. You'll be surprised how seemingly impossible options lead to more viable ones.

Don’t Let a Negotiation Ruin Your Relationship 
Afraid of asking for what you want during a negotiation? This article shares how you can speak up.

2014 Dice Tech Salary Survey 
Rule #1 of negotiation: find out what your worth. Dice's 2014 tech salary survey tells you current market rates for top skills.

Photo credit: 401(K) 2013